SMS Policy

1. Sender of record

For application-to-person (A2P) traffic you originate, you (the customer) are the sender of record and are responsible for content, consent, opt-outs, and registrations. CloudLink Solutions LLC provides the platform and assigned numbers; we are not the brand owner of your campaigns. You must identify your business clearly in messaging programs.

2. Owned numbers only

You may send SMS only from local numbers assigned to your verified MyProCaller account. You may not set an arbitrary From identity. Toll-free messaging, where offered, requires separate toll-free verification and remains subject to carrier approval.

3. Consent and opt-in

• Obtain valid prior express consent (or prior express written consent where required under the TCPA) before sending A2P messages
• Clearly identify your business and the purpose of the messages at opt-in; disclose that message and data rates may apply and state approximate message frequency
• Keep records of consent (how, when, and for what program)
• Do not buy, rent, or scrape lists for outbound SMS on MyProCaller
• Honor the national Do Not Call registry and applicable state DNC rules for telemarketing programs

4. Quiet hours and state mini-TCPA rules

Do not send marketing or other restricted texts outside permitted calling/texting hours. As a baseline, avoid contacting consumers before 8:00 a.m. or after 9:00 p.m. in the recipient’s local time, and comply with stricter state mini-TCPA or telemarketing rules (including but not limited to Florida, Oklahoma, and Washington) where they apply to your campaigns.

5. STOP, HELP, and opt-out

You must honor opt-out requests promptly. Standard keywords such as STOP, UNSUBSCRIBE, CANCEL, END, and QUIT must end further messaging for that program, and HELP should return assistance information. MyProCaller is designed to support compliant keyword handling; you remain responsible for your campaign content and downstream processes.

6. US 10DLC (local numbers)

For United States A2P SMS on local numbers, carriers generally require brand and campaign registration (10DLC). You must provide accurate brand information and use-case details. Unregistered or misrepresented traffic may be filtered, delayed, or blocked by carriers. We may require registration before enabling production messaging volumes.

7. Toll-free verification

SMS to or from toll-free numbers typically requires toll-free verification with carriers. Unverified toll-free messaging may be restricted. Toll-free voice remains inbound only on MyProCaller regardless of messaging status.

8. Prohibited content and traffic

• Spam, phishing, malware, or deceptive offers
• Illegal products or services; prohibited SHAFT categories where banned by carriers
• High-risk financial pumps, get-rich-quick schemes, or similar restricted campaigns
• Messages that evade filters or rotate numbers to hide identity

9. Enforcement

Carrier filtering, bounce spikes, complaint rates, or AUP violations may lead to messaging pause, campaign suspension, or account action. Fees already incurred for filtered or blocked messages may still apply per carrier and platform rules.

10. More information

See Product Rules for Caller ID and KYC gates, Fair Use for volume thresholds, Acceptable Use for enforcement, and Report Submission for abuse reports. Contact us via the Contact page for messaging onboarding questions.